Chum Churum Soonhari Strawberry Soju is one of Korea's most popular flavored soju expressions — crafted by Lotte Chilsung, the makers of the iconic Chum Churum brand, known for its distinctively smooth character achieved through alkaline water from the natural bedrock of Korea. Soonhari (meaning "pure and easy") delivers a light, refreshing strawberry flavor that is sweet, approachable, and perfectly balanced — the ideal introduction to Korean soju culture. Bottled at a light 12% ABV.

Tasting Notes

• Nose: Fresh, ripe strawberry — sweet and inviting
• Palate: Light and smooth with a clean, natural strawberry sweetness — refreshing and easy-drinking with a gentle soju warmth
• Finish: Clean, crisp, and refreshing with a pleasant strawberry sweetness

FAQs

What makes Chum Churum unique?

Chum Churum uses alkaline water sourced from Korea's natural bedrock, giving it a distinctively smooth and clean character compared to other soju brands.

How should I serve it?

Best served ice cold as a shot or over ice — also excellent mixed with beer (somaek) or lemonade for a refreshing cocktail.

What size bottle is this?

375ml at 12% ABV.

We do not accept exchanges, process refunds, or cancellations after an order is placed. If the item you purchased is defective we may within our discretion assist with replacing a new product.
If you receive a defective item, please contact us at sunsetnmrm@gmail.com with details of the product and the defect. 
Under normal circumstances orders received for replacement by 12 PM, will be shipped out the same day. Orders received after 3 PM it is not guaranteed to go out the same day. You can find the shipping costs of the items in your cart during checkout. 
Normal estimated Delivery time is 2-10 business days *Domestic shipping*

Normal estimated Delivery time is 1-3 weeks *International shipping*

Customs fees may apply.

All sale/holiday items are subject to 1-3weeks